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Family companies are the overlap of the family and company systems.The family system is based on the emotional logic and......
Based on the customer equity theory and firm boundary theory,we posit that two conflicting effects may occur as brand va......
Most of the extant research on brand equity has looked at the issue from the perspective of either the consumer or t......
Consideration of green intelligent steel processes and narrow window stability control technology on
In order to promote the intelligent transformation and upgrading of the steel industry, intelligent technology features ......